If you are experiencing a lull in business, you might be looking for some creative ways to bring clients in relatively quickly. Depending on what type of business you are running, finding the right tactics to accomplish this can be tricky. Ultimately, you want to find a way to bring yourself out of the lull you are in for as little added expense as possible.
Here are four things to consider when you are looking for ways to bring in new clients to your business fast.
1. Evaluate Your Online Marketing Practices
Online marketing can be an incredibly valuable tool when you are looking to bring new clients in. The potential reach and scope that you have with the right online marketing tactics mean that you can introduce your business to an entirely new set of clients that you might not have otherwise been able to. That being said, there are right and wrong ways of approaching marketing.
While online marketing can prove to be fairly affordable in many cases, taking the wrong approach can prove to be costly and wasteful in the long run. It is important for anyone who is not familiar with the best marketing practices to consult an agency like Web Presence that can tailor any marketing strategies to fit your business and budget.
2. Offer a Limited Time Sale
When it comes to offering a sale or discount for your products or services, the thought of cutting prices at a time when you are trying to bring in new business doesn’t seem very attractive. However, offering a limited time type of promotion can typically be just enough to bring in any clients who might have been on the fence or dragging their feet with giving you their business.
The exclusivity of a limited time sale can make new clients feel like they are in on a deal that few people can take advantage of. The fact that your sale will only run for a short time means that you won’t have to suffer great losses in the long run. Once a new client takes advantage of a limited time offer, you will be able to take steps to keep them engaged so that they will keep coming back for more.
3. Give Existing Customers Referral Bonuses
One of the best tools when it comes to growing your business is positive word of mouth. If a customer has a good experience with your company, then they are more likely to refer you to their friends and neighbours. However, what about those times when you are experiencing a lull? At such times, it might be appropriate to offer a referral bonus.
Reach out to your existing clients and offer them a discount or coupon for referring a friend. In doing so, you not only make it more appealing for your customers to tell their friends about your company, but you can also encourage them to make a purchase using their discount.