Nowadays, most small businesses have an online presence of some sort. However, if you’re one of those that have avoided the internet up until this point, it’s time to take your business online. Customers expect to be able to find your business quickly and easily on the internet. If they can’t, they will go to one of your competitors. Here’s how to take your small business online.
Get a domain name
The first step is to secure a domain name. You can buy these from multiple places by typing ‘buy domain name’ into Google. You should pick something that is relevant to your business and is easy to spell. If possible, you should pick a domain name that is the same as your brand name. However, this isn’t always possible, so you might have to get a little creative.
Plan your website
Before you start looking for a web designer, you should plan your website. If you have no idea where to start, look at the websites of your competitors and copy their structure. Then, make a list of everything you want to include on your website. This will help the designer understand your needs.
Pick your designer
Even if you don’t have any IT skills, it’s possible to build a website yourself. With services like Wix and Squarespace, even the least IT literate people can build a serviceable website. However, if you want a high-performing website, it’s best to get a professional website designer to do it. You can either find a freelance web designer online or hire a professional web design company.
Create valuable content
If you want your website to rank highly on Google (and other search result pages), you need to create valuable content there are many online tools like Visme video maker, to create original content in simple steps.. This could come in the form of blog posts, videos, and podcasts. You should focus on creating content that your customers will find useful. This will encourage them to come to your website, where they can find your other products and services.
Drive traffic to your website
If you want to make money through your new website, you need to drive traffic to it. There are multiple ways to do this. The first is organic search, which means customers find your website organically on a search results page. Then, you have pay-per-click (PPC) ads that allow you to sit at the top of the search results page – every time someone clicks on the ad, you pay a small fee. Then, you can drive traffic with content marketing and social media marketing strategies. If this sounds too complicated, you should consider hiring the services of a digital marketing agency to help. You can also outsource things like IT support to make your online presence more professional.
Connect with customers on social media
Social media might not seem like a priority for your business. However, strong social media accounts can be a huge asset to any business. You should encourage every customer to follow you on social media because it will allow you to promote content and product offers.