Angel “AROCK” Castillo has embodied the physical-to-digital journey for the DJ to the utmost extent. He has blazed trails and taken risks that few have been willing or able to do, inspiring young DJs, and young Latinos as well, in the process and building a powerful brand. AROCK is the founder and CEO of BPM Supreme, a leading online music service for DJs and producers that supplies new releases, exclusive content, and various versions of tracks to to help DJs have the resources they need,
AROCK explained to People,
“At the time when I used to work in radio it was very difficult for me to source my music and I didn’t have a platform where I could browse, search, preview a song. All the labels sent everything via email, so I wanted to figure out a way to simplify that, not only for myself but for other DJs.”
“I remember seeing the way the DJ could move the room when I was at a school dance. Just by choosing the right songs and mixing them in a certain way. I was immediately intrigued and knew I wanted to know everything there was to know about the lifestyle,” said AROCK.
Today, BPM Supreme leads the market in providing new releases, exclusive content, and various versions of new tracks to DJs, giving them the resources they need to create powerhouse events.
BPM Supreme has two offices, one in San Diego, and one in Los Angeles, the worldwide entertainment capital. As a former DJ, AROCK understands the kind of content DJs are looking for, and has built a platform that allows them to find the tracks they need. While casual music listeners might utilize Spotify or Apple Music to find their favorite songs, the kind of music selection DJs need are much more specific and difficult to find, one of the primary reasons AROCK created the BPM Supreme platform.
He tells People,
“What keeps me motivated is following the vision that I had from the beginning, which is redefining the way that DJs discover music,” he says. “What has worked for me is a lot of trial and error. What’s important for me is to learn to make things better if something doesn’t work. I never gave up.”
AROCK has turned BPM Supreme into the world’s premier online subscription music service built for DJs. He explains some of his journey in creating BPM Supreme to Thrive Global:
“When I first created BPM Supreme, the technology was brand new and a lot of people just didn’t understand what I was trying to create. It took about two years to completely develop the digital download platform, and then even longer to begin marketing and creating the brand you see today. There were moments when I wasn’t sure if what I was doing would work but something told me to just keep going. Now it’s been about 20 years in the industry and I can’t imagine my life any other way.”
Creating a solution in the midst of a need is the essence of entrepreneurship. AROCK had experience as a DJ and had always wanted to have a certain selection of songs available to use, but had to work too hard to find them. He realized that if he made it easier for himself to find the resources he needed as a DJ, he could help others do the same thing. And thus, a business was born, quickly growing and fulfilling a niche.
AROCK told DJ Booth in a recent interview, “What makes us stand apart is not only the quality of the content and platform usability but also our passion for merging technology and music. We are always looking for ways to improve functionality and add more useful features. We want to build on our successes and continuously evolve the platforms. Ultimately, our goal is for producers and DJs to use BPM’s platforms daily. We want to be a go-to resource for building a successful music career.”
AROCK told HipHopDX, “During one of the most difficult times in the history of the music industry, T-Pain and I wanted to give back to artists and offer the artist community an opportunity to get creative even while staying at home. The contest aligned perfectly with the launch of our new online sample library, BPM Create.”
”I am so proud to be advancing the culture with technology, innovation, and creative freedom for music makers. We want to build them up and be a support system. I think that’s going to be the legacy: Helping DJs, producers, musicians, and the music community to create music, play music, succeed in their careers, and, most of all, be heard,” AROCK continued in DJ Booth.