With all-new forms of schema markup, such as the FAQ and How-to formats, structured data has taken on renewed importance on Google’s results page. With that development, we wanted to make it super easy for you to create the code needed to produce rich results on the SERP.
Here’s how you can create the code that produces more interactive and richer results on Google with our free structured data code creator, the Schema Markup Generator!
Who Is Rank Ranger?
Rank Ranger is a Saas platform that helps you discover new organic and paid search opportunities and beyond. With its diverse set of tools and reports, Rank Ranger offers its clients data to help them monitor every aspect of their digital marketing campaigns. From organic rank tracking to integrating call metrics, Rank Ranger’s software is a one-stop-shop for anyone looking to maximize their digital efforts.
How to Create a Structured Data Code for Rich Results on the SERP
Schema markup can provide major benefits to your web page. Most notably, using structured data allows search engines to properly read/understand the context of your page. As a result, search engines can pull snippets of content from your page and place it within the organic results on the SERP (search engine results page). These rich results increase a page’s SERP visibility and are visually more enticing. This, of course, is exactly what any site wants as it draws the user to its organic result on the SERP and increases the chances of garnering a click.
Yet, the technical aspects of implementing structured data markup have acted as a barrier for many, thereby preventing sites from benefiting from it.
Enter the Structured Data Markup Generator.
Using the Structured Data Markup Generator
The Schema.org based structured data generator tool allows you to easily create JSON-LD markup. Here’s a step-by-step tutorial on how to create the code for your structured markup implementation:
Step 1: Select the schema format you would like to create.
Step 2: Fill in all appropriate fields. Note, each format has its own fields. On the right, you’ll notice the tool automatically creates the code needed for Google to produce its Rich results as you work your way through the fields.
Step 3: Click ‘Validate’ to send your script to Google’s Structured Data Testing Tool. When in the Google Structured Data Tool, click the green arrow button to validate your code.
Step 4: Click ‘Test’ to send your script to Google’s Rich Results Test Tool to see if your page is eligible for rich results, then select the device type and click the Test Code button.
Step 5: After your code has been validated and tested, click the copy button to copy the code to your clipboard, then paste the code into your page’s HTML. (Note, Google has said they can read JSON structured data in both a page’s header and body.)
List of Available Markups
Here is our current list of schemas:
- News article
- Blog article
- FAQ Page
- How-to Page
- Job Posting
- Local Business
- Social Profile
- Aggregate Rating
- Website – Sitelinks Searchbox
Get Going with Easy to Implement Schema Markup
The Schema Markup Generator was created to make producing markup a simple and easy task. Even if you know how to code, the generator will save you hours of work. In today’s world of organic marketing, one of the best ways to stand out among the SERP fray is through the use of schema. Having your URL as part of a rich result enlarges your space on the SERP, offers the user some great information, and makes your result more visual. So what’s not to like? Get going with schema now!