If there has been one positive thing to come out of the COVID-19 pandemic, it is the expansion of digital marketing tools and the abilities for small businesses to market their companies, as well as users’ new willingness to shop ‘local’, even if that means going through the internet to find a local business.
When something tragic happens anywhere in the world, it is human nature to pull together, and it has been clear in both 2020 and 2021 so far that customers are coming back to local shops and supporting independent stores.
Jump Ahead To:
Local Marketing Done Right
For small business owners who are not particularly savvy when it comes to technology, going digital can be a bit of a shock, but it really is one of the most important moves a small business can make in this new world.
If you have a small business and you would like to get your digital marketing up to scratch, it really is worth contacting a professional marketing agency such as Eleven Marketing. Marketing professionals will be able to guide you through the process and show you how to keep your small business feeling local.
You Need To Use Data
To get digital marketing right, you need to understand how to use data to your advantage.
Data can tell you so much about how your users approach your business, who they are and what they want.
By harnessing this information, you will be able to tune your digital marketing efforts to your advantage and begin to hone your targeting so that you are not wasting time and money by advertising to people who are not interested in your product.
You can also use data to improve your products to be more what your target audience needs, thus increasing your market share.
Digital Is Nothing Without SEO
SEO is the cornerstone of digital marketing. Focusing your efforts on search engine optimization from the get-go will save you a lot of time and energy that you could be using elsewhere in your business.
Using SEO to your advantage, no matter what type of digital marketing you are invested in will mean you are already one step ahead of your competition.
Branding, Branding, Branding!
One of the greatest things about going digital with your marketing is that you immediately have a whole range of exciting tools at your disposal, but there is a risk of going too far with this one.
Hard as it is, stick to YOUR branding, YOUR brand colors, and voice, it will work to your advantage.
Automation Is The Future
Perhaps one of the most exciting developments in the digital sphere is automation, freeing up your time by allowing some tasks to be automated.
This is not always a good thing though and automation left unchecked can wreak havoc on your marketing!
Stick to things like social media posting schedules for content you have made and are happy with, this will save a lot of embarrassment down the line should something go wrong with your automation!