Recessions Make Gym Sessions: AD4M Fitness

Can a business…

Turn a vehicle-parts manufacturer into a gym-equipment producer?

Do $1 million per month in its first year?

Dominate the US gym-equipment market from the middle of Wyoming?

Create an insanely-fast growing business in the gym industry during COVID-19?

Ask AD4M Fitness. 

Based in Casper, Wyoming and operating with a distribution center in San Jose, California, AD4M is one of the world’s fastest-growing gym equipment producers with projected revenues of $10 million this year… their first year in business.

AD4M Fitness provides weightlifting equipment such as barbells and dumbbells at discounted rates to gyms, who have been nothing short of ravaged by the economic downturn of 2020. Gyms have been hit by membership drops while being affected by equipment shortages while manufacturers close their doors.

Founded by husband-and-wife combo Vincent and Monika, AD4M Fitness blends two industries (auto parts and gym equipment) into one in a way which no one could predict. Based on Monika’s (Vincent’s wife) deep manufacturing and distribution background, AD4M has built incredible manufacturing process. Vincent and Monika worked with a steel manufacturer who was originally focused on auto parts, and proposed a plan for the manufacturer to start building cast-iron Olympic-style weightlifting plates using the same raw materials and equipment for the car parts. This genius move allowed them to create gym equipment at deeply discounted rates, creating an explosion of demand. 

One look at AD4M’s website ( will show why their dumbbells have become one of their best-selling products:

“The FlexBell Adjustable Dumbbells are a modern day work of art. They come in a few different sizes but we decided to carry only the heavy duty 65LBS version.

These are incredibly compact, sleek, and easily adjustable with the flick of your wrist. The 65LBS (130LBS total weight) dumbbell set sells anywhere from $599 to $2,000 plus shipping anywhere on the net but here at Ad4m we’re able to offer them at an unbeatable price with free shipping anywhere within the continental USA.” (Source:

For a company that has managed to bring in over $1 million in monthly sales during the COVID-19 pandemic, there truly is no limit. 

Vincent explains, “My wife & I have been tackling all kinds of new challenges with manufacturing & importing equipment from overseas, and the logistical challenges of fulfilling 400-500 orders a day across the United States [are large]. Amazingly enough, [we’re doing this] all with five main products. If we can achieve this, the sky may be truly the limit… [We have a] new line of gym equipment, sponsoring power lifting & strong man events, and a line of athletic wear [in the works]. We aim to leverage our early success to invest in building value & public awareness into our brand. The long term goal would definitely be to establish US-based manufacturing and go public.”

About author


Morris is a Technology enthusiast and a writer by night. He has been a part of TheTechly for quite some time and he contributes knowledgeable news articles from the Technology niche.
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