Lately, we’ve seen a massive amount of public and media attention on the commercial potential of a specific five-fingered plant. Mary Jane, cabbage, pot, ganja, blaze, aunt mary: you can take your pick of the 100+ other names identified by the U.S. Drug Enforcement Administration.
Yes, we’re talking about cannabis. Traditionally, this plant hasn’t enjoyed a particularly high reputation, with an increasing number of American states legalizing CBD for commercial production and private use.
CBD is kicking some very high numbers
CBD, also known as Cannabidiol in the chemical industry, is the legal and non-psychoactive ‘cousin’ of THC ( Tetrahydrocannabinol ), the chemical responsible for marijuana’s psychological effects. Lately, CBD has captured industry after industry, like food and beverage, health and beauty, Cosmetics, and even some more.
Following the progressive increase in the availability and innovations of CBD products over the Last Decade, the CBD market has exploded. In a report by the Brightfold Group last autumn predicts that the CBD market may hit a $22 Billion scale by 2022 in the U.S. alone. And an estimated reach of $70.4 Billion till 2025 by the entire U.S. organic food market.
Even though more research and analysis is required to confirm all of the benefits linked to CBD, and though the FDA ( Food and Drug Administration ) is still working on guidelines to regulate the distribution of CBD products. Until now, there are nothing stopping entrepreneurs in innovating something new with this miraculous substance.
But what does CBD do? And why has it become so popular?
CBD is the most famous of all the 113 chemicals found in the cannabis plant. As opposed to THC, CBD does not stimulate any psychoactive reaction. Alternatively, it appears to have all kinds of other wondrous properties.
Research by Preliminary clinical has shown that:
- CBD has anti-inflammatory properties
- CBD also helps to reduce anxiety and stress (without making the consumer stoned)
- CBD improves the quality of sleep
- CBD boosts cognition.
As this wouldn’t be enough, CBD also enhances the overall skin health and fights anti-aging, as well as acne. All this making it sounds like the perfect cure for the burdens of modern life.
CBD’s current progress has led some to compare it to bitcoin’s 2016 pump, and some are even going further. As recently, Oscars goodie bag featured CBD-derived products, and also celebrities are getting in on the action.
After that, when the New York Times article highlighting the subject got shared more than 35,000 times, making it sure that it won’t take long until CBD goes genuinely viral. All these things are leading CBD products creating a river flow of profits that everybody wants to have their hands on, making it more difficult to find real authentic products.
As with the market trends, may business people started getting into the profit pond and manufacture CBD products based on other people’s research and analysis, inviting high risks. Only a few companies like Day Glow CBD are actually conducting individual and independent research on CBD products with having people in mind rather than just grabbing profit out of the market. Their products are well tested and examined by many chemical and CBD research institutions to make sure the quality of the product as well as keeping the health of the consumer as a priority.